MISSION | DESIGNS :: Graphic Design by Kathy Shinn

samples of my work
Hello. I’m Kathy Shinn, a freelance graphic designer based in the Napa Valley. I’ve been producing graphic design for 13 years. The works shown here represent a small part of what I have done to date. As I am located in the beautiful Napa Valley, much of my portfolio/work is related to the wine industry. Browse and enjoy.

about me
My passion for quality, straightforward approach, strategic concepts and my ability to communicate them visually is what defines my design style. I pay meticulous attention to detail and get inspiration from my communication background. I truly enjoy what I do. > VIEW RESUMÉ


		recommendations PRINTERS > Baldwin Press – Fast and reliable and their digital press makes small quantities affordable. > TradeMark Graphics – Offset Lithography Printing for invitations, brochures, stationery > Collotype Labels – The best printer for wine labels VISIT NAPA > Guide – Designed to give you the native Napa experience from a local “Napkin” point of view.

			Case Study :: E-Commerce Email

	For this project, I was asked to re-design an email campaign graphic for Domaine Chandon winery. The purpose of the email was to drive sales for their newest wine release. The previous design was flat and had no call-to-action button to help drive conversion.		For the re-design, I added visual interest with gradients and reflecions. I also re-worked the typography to create a message hierarchy. A call-to-action button was added as well. As a result, the open rate increased by 9% and the clicks increased by 2%

NAPA, CALIFORNIA

iPHONE 707.225.1740

FAX 707.927.5805

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